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Data-Driven Performance Marketing Leader
My mission is to fuse rigorous analytical insight with assertive leadership to drive exceptional digital marketing results and cultivate high-performing, passionate teams. I believe true growth stems from understanding both the data and the people behind it.
My Approach
Performance isn't just about campaigns; it's about clarity, precision, and collaboration. I bring a unique blend of analytical prowess and a deeply assertive, nurturing leadership style to every challenge.
I don't just interpret data; I leverage it to craft actionable strategies that deliver tangible ROI. More importantly, I empower teams to do their best work, fostering environments where every individual feels understood, valued, and inspired to contribute their best. This dual focus ensures that strategies are not only meticulously planned but also brilliantly executed by motivated, high-performing individuals.
My Expertise
My capabilities span the entire digital marketing ecosystem, with a core focus on results and team development.
Performance Marketing
Designing and optimizing end-to-end digital strategies that directly impact business objectives.
Deep understanding of SEM, Paid Social, SEO, Display, Programmatic and their strategic integration.
Client-Centric Growth
Forging strong client relationships built on trust, transparency, and a relentless commitment to their success.
Consistently delivering outcomes that exceed expectations.
Project Management
Ensuring meticulous planning, execution, and optimization of marketing initiatives from conception to completion.
Analytics
Transforming complex data into clear, actionable insights that guide decision-making and optimize campaign performance.
Proficient in Google Analytics, Google Tag Manager, Looker Studio and Power BI for comprehensive reporting and forecasting.
Leadership
Building, mentoring, and inspiring diverse marketing teams to give their best work and achieve personal growth.
Cultivating a collaborative, supportive, and accountable work culture.
Courses & Certifications
Advanced Certificate in Learning and Performance, Institute for Adult Learning, Singapore
Generative AI for Project Managers, Project Management Institute
Procore Certified: Project Manager (Financial Management)
Data Protection Management, NTUC LearningHub, Singapore
My Toolkit
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